Introduction to Marketing
The field of marketing is one of the most glamorous and attractive fields of work, with an infinitely wide scope ranging from large government organizations down to small, privately owned businesses. Marketing professionals use various communication techniques and different forms of media to advertise and promote certain products to consumers all over the world. In addition to researching client needs and leading product development, marketing professionals are also charged with designing and effectively managing advertising campaigns and public relations.
How can I get a marketing MBA?
The Master of Business Administration in Marketing or marketing MBA is a two year long graduate level degree that is designed to give students the skills and expertise required to effectively lead the creative development and advertising operations at an organization. In order to enroll in this program, applicants must have a bachelor's degree in marketing or business administration. The core curriculum includes subjects such as business communications, public relations, corporate responsibility, campaign management, 3d and graphics design, and new media marketing.
What is the future like for marketing?
The massive growth of the media over the recent years has made the field of marketing one of the fastest growing in the country. According to the Bureau of Labor Statistics, employment opportunities for marketing professionals are expected to increase by about 13% through 2018. With average wages of over $ 130,000 per year, a wide range of career options and ultimately endless advancement opportunities, the marketing MBA degree is an excellent choice for the future.